OFGEM Allows Npower To Test Reminding Customers Closer To Their Renewal Dates

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OFGEM just announced that they are allowing Npower to trial sending out renewal reminders to domestic customers between 35 and 21 days instead of the statuary 42 to 49 days prior the renewal date.

It is argued that customer’s may more likely take action closer to the renewal date.

This statement has implication in the commercial utility market, too. As customers often take their time from acting on a renewal quote thinking there is still time. But in reality the earlier you decide on your future energy contract the less likely customers will encounter problems such as delays and out-of-contract periods.